Link Popularity

Marketing Strategy:
44 Link Popularity Secrets

For this article in text format and on autoresponder click here.

Enjoy These Benefits:

  • Quality targeted traffic from
    backlink & reciprocal link partners

  • Sustained long-term free search
    engine traffic

  • Recognition as an authority in
    your specific field

There are enormous benefits to be had if you
master and use these link popularity secrets.

These 44 linking strategies and tactics are
organized into three sections:

  • Link Popularity Resources, Tools, & Techniques

  • Backlinks (Incoming Links)

  • Reciprocal Links

(1-11) Link Popularity
Resources, Tools, & Techniques


You will need a comprehensive script
to manage the many tasks of a complete
link popularity strategy.

First step:

Download and install Duncan Carver's
Link Management Assistant (LMA):

The best link popularity software

Other leading link management products are:


Reciprocal Manager


. . .but all have significant price tags attached.

LMA is the Rolls Royce of link popularity

In a class by itself!

Oh yes, did I mention that it is free!

This link building software is the best option
for building a niche directory for a mini site
or niche site.

Even if you currently use other link
popularity software, you should add LMA
to your Internet marketing arsenal.

Download now or bookmark this page:

Link building tool that is free.

For an example of a link directory
established with LMA see the "Work
At Home Website Directory"
that I
have started to develop on this website:

Work At Home Website Directory


Read this important article:

Keyword Phrases In Linking Text

Linking text, sometimes called
anchor text is the clickable text
that takes people to another page or

Mastering the skill of using keyword
phrases in your linking text is one
of the critical secrets to understand
in developing an effective link building

Take special notice of the importance
of using this technique in your internal
within your website!


You should be aware of the penalties search
engines can inflict:

Vary keywords in linking text

In your linking strategy you should offer
multiple anchor text options for other
webmasters to choose in linking to your

Change these options at least once
per month.


Subscribe to these link popularity newsletters:

Linking Matters Newsletter

LinkingNews Newsletter

The dynamics of what's effective on
the Internet can change at a frightening
pace. Subscribe to these ezines and keep


Bookmark this website:

Free articles on strategic link building,
linking strategies and tactics, and link

Eric Ward is one of the most knowledgeable
individuals in terms of link popularity on
the entire Internet.

Visit this site on a regular basis!


Use keywords in your domain name.

The links that you are sowing all over
the Internet will show up more often
in search engine results, if you are
using important keywords in your
domain name.

Use the knowledge you gained from
Secret #2 concerning "keyword
phrases in linking text".


Download this ebook which contains a
collection of link building tactics.

An array of link popularity strategies
that you won't find anywhere else.

The strategies are not numbered so make
a page notation for link building tactics
that fit your situation.


Download and install the Alexa Toolbar.

Important toolbar to improve your
link popularity.

Use of the toolbar positively affects
your Alexa ranking. Since some
webmasters take into account your
website's Alexa ranking the better
your ranking the higher your success
rate in getting reciprocal links.


Install a robots.txt file in root directory
of your website (server).

Google's robots (and other SE robots)
need to track your links (both internal
and external). Give them help and proper
guidance with the robot.txt file.

For a valuable tutorial on this technique

Robots.txt Tutorial

For other helpful robots.text info visit:

Robots.txt Validator

Robots.txt Forum

Search engine spiders particularly need
help indexing pages that are more than
two levels
removed from the home page.


Use this Text-to-Hyperlink Conversion Tool


If you have an HTML ezine or publish
articles online, you should make sure
all the urls in the article are
Just hyperlinking the url
in the resource box is not enough.

If your articles are online, and you have
referenced your own website in the article,
check to make sure the links are live.

You will find some article banks where the
urls within articles are not hyperlinked.
Whenever you encounter this state, alert
the editor to the above easy-to-use tool.

Also, express your strong preference for
articles with live links.

By the way, you can edit your own articles
with some article banks to include live
hyperlinks. Where appropriate use the
above tool to make your article links live
and improve your link popularity.


Download this powerful free ebook
on time management.


This is a talking ebook, plus a written
transcript of the audio.

You will learn the powerful concept of
the time quadrant, plus 12 critical
time management rules.

No one can take advantage of all 44 link
popularity secrets in a couple of days
or weeks. There are a tremendous amount
of productive steps you can take overall.

Therefore, you should set goals of
completing a certain step or number of
steps by a specific date.

Once you have put all of these link
popularity secrets in place, your website
will become a powerful force on the


(12-37) Backlinks
(Incoming Links)


Write and publish articles online.

Informed opinion has it that backlinks,
that is, one-way, incoming links are
more valuable than reciprocal links.

If the backlink is from a high PR, high
traffic site, it should prove to be
extremely valuable both in terms of
traffic and link popularity.

The absolute best way to get
backlinks from high quality sites

is to write and publish articles online.

Therefore, I have included extensive data
for you to utilize.

There are five main distribution channels
for your articles that you should concentrate

  1. Article Banks or Directories

  2. Announcement Lists

  3. Ezines that have an online

  4. Ezine Editors

  5. Individual websites that publish articles

Article Banks or Directories

Here are a number of different sources:



Announcement Lists



Yahoo Groups








Ezines That Have
An Online Archive

You should make it a top priority to start
and build a file that lists ezines with an
online archive.

Submit to these ezines first!

Use your judgement. How up to date is
the archive? How many subscribers?? What's
the Alexa rating?

By the way, if you advertise in ezines
that have an online archive, any links in
the ad that reference your own websites
will add to your link popularity.

Ezine Editors

You will be using mainly ezine directories:

Some editors print their ezine online
but do not have an online archive.

Important list of ezine directories.

Comprehensive list of ezine directories.

Copy and paste this list of urls in
your email program and send it to
yourself so you will have a hyperlinked

Here is a paid alternative. This list is
selective so it should contain quality
ezines with no out-of-date listings:


Individual Websites
That Publish Articles

If you go to http://Google.com, type in:

"target keyword phrase + articles"

You will find websites where you can post
articles for that keyword. As an example:

"link popularity + articles" yields this:


Fee Based Article Distribution

Here are two paid article distribution
services that I have used with good results:


The service above was the first I used
for the article below:

"Internet Marketing Strategy:The Advertising Co-op"

If you copy and paste the article title
above, including quotes, at http://google.com,
you will see the extent of this article's

Most of these links are backlinks!

I manually submitted this article to
about 10-15 websites, but it was very
time consuming. After using Phantom
the distribution grew to about

After six months I used isnare for
further paid distribution.


isnare has a very moderate cost.

Copy and paste the article titile at MSN:

"Internet Marketing Strategy:The Advertising Co-op"

Compare search results at http://msn.com.

A much wider distribution is indicated.

Blog Posts Re: Articles

Look for June 20th post at:


Click on "Oh no... here come the critics:


Then read comment #12.

Then read comment #19:


Powerful stuff!

Critical Secret RE:
Article Titles

Article Marketing & Copywriting Secret:
How To Make Your Article TITLE Sell


After reading this article you should realize
that you can get two gigantic benefits from
your online articles:

  • improved link popularity

  • free website traffic from search
    engines when your article shows up
If Your Writing Skills
Are Poor Or Insufficient

Writing and publishing articles online has
such a tremendous benefit, but what if you
can't write well, or worse, don't feel you
have enough knowledge???

Pick a hot topic and get a ghost writer!

A ghost written article means the article is
published with your name as the author.


The benefits you receive will more than
make up for the cost when your ghost
written article becomes widely distributed.


Submit your website to these directory sites:


The single most important directory listing
you can have. There may be long delays in
getting your site listed. Be prepared to
follow up. A free listing but very powerful.


Warning: Paying the fee does not guarantee
inclusion in the directory.


You can avoid the listing fee by becoming
an editor.


An important widely used business directory.
To submit your site click "Advertise With Us"
at bottom of page.


A comprehensive resource that is very valuable
if fully utilized. Ranks directories by how
powerful they are.


Great structure. Offers separate free and paid
directory listings.


Here are some meta directories that list
directory sites where you can submit your
Web site:


Beaucoup.com is a large directory which
lists more than 2,500 search engines and


This directory lists more than 900
specialized search engines and directories.


List your link or niche website
directory with these directories:




Great resource! An annotated directory.

See multiple post re lists of directories by Megri



Be sure to give your directory a name
that includes important keywords.

Having a niche directory with
a narrow focus can add tremendous
value to your website since it can
save an interested party a huge
amount of time in locating valuable


If you have your own website or niche
directory, promote it!

Submit it to the directories of directories
referenced above.

Advertise your link or niche directory using
free advertising resources such as:







The focus is not on promoting your overall
website but on advertising your link or
niche directory specifically.

Your intent is to promote and secure

You hope that other websites, once they
discover it, will want to link to a
valuable resource, your directory.

So make your directory exceptional and
link within it to high quality websites.

Your promotin should be relentless.


Submit your blog and RSS feeds to directories:


For details on setting up your syndicated
feed, read this article by William Bontrager:



If you have the appropriate files, submit
your site to directories for .pdf files,
multimedia files and image files.





List your ezine in these ezine directories.
Make sure you have a separate sign-up
for your newsletter or ezine.

Such listings will give you a permanent
backlink to your website.




This site has a comprehensive list of ezine

Click here for multiple ezine directories.


Post to forums, blogs, and newsgroups.

When your website has appropriate
useful information, your responsive
answers to forum members' requests
can include a direct link to the
appropriate page of your website.

Your post must be directly
responsive to the topic,
just an attempt to gain a backlink.

In addition, many forums allow a
signature file, where you can
include a backlink to your website.
Use the knowledge from Secret #2
in your signature file.

Here is a link to a site with solid
information on forums complete with
a list of active and prominent forums
to investigate.

Valuable resource for Internet Marketing forums.

An extremely valuable free
on posting at forums can be
obtained at:

Link popularity and posting at forums

All of the powerful knowledge and wisdom
in this ebook can be applied to posting at
blogs and newsgroups.

Highly recommended!


Google indexes the content of newsgroups.

An easy way to post messages in newsgroups
is to create a Google account and to post
via their Web interface:



Get free publicity, free traffic, and
valuable backlinks through using free press
release distribution services.



If you want a serious infusion of
valuable publicity and public relations
knowledge, an excellent place to start
would be subscribing to George
free Publicity Pro Newsletter.

Learn from a pro and master this knowledge,
and your mastery should pay huge
in terms of valuable backlinks,
increased traffic and increased profitablity.


Key Paid Service

URLwire is one of the best fee based services
available. URLwire is a web site announcement
network started in 1994.

URLwire reaches the key online contacts
who specifically write about, review,
and link to new web content.

An investment of your resources that rates
to pay very big dividends.



Post a helpful "comment" to Google Answers.




Use your imagination!

You want questions that are relevant to
valuable information and answers supplied
by your website.


Set up an affiliate program. Here is a
source of affiliate scripts:


Make certain that the script you choose
is reliable.

Under no circumstances should you start
to use a script without asking on at
least a couple of forums whether anyone
has had experience with your script of

You can also use affiliate management
software such as easyClickMate. See
the link below for a free ebook that
explains in detail this strategy.


A successful affiliate strategy should
result in thousands of backlinks from
theme related websites.


Develop a simple strategy to induce
members of Furl.net to establish a
public link to one or more of your
website pages.

You want them to store your website
with the public save function
in their individual Furl.net accounts!


This free system is one of the absolute
best information resource tools you can
use to store valuable information in a
format that you design and use with ease.

Highly recommended. Act now!



Link to http://amazon.com

Have someone write a review of your
website for Amazon.com, and you will be
automatically included in Alexa.com.
data base.


The reviewer should first do a search
with your complete url in the search
box at the above link.

Then look for:

User Reviews for your website.com

Be the first person to write a review of
this site on Amazon.com!

The reviewer clicks the hyperlink and
writes the review for Amazon.com


List your ebook for sale with http://amazon.com.

Click "Sell Your Stuff" from the top menu.

You will enjoy listings and links from
other major retailers such as:

Target.com, CDnow.com, Borders.com, & Waldenbooks.com.


Use testimonials as a linking strategy.

These are testimonials that you provide
to webmasters of high traffic, high page
rank websites.

Give genuine testimonials of
appreciation for tools or resources of a
particular website.

When you send the webmaster the
testimonial, give permission to quote
you using your full name and specific
city, state, and country.

Politely, request that a hyperlink back to
your website be included in the citation.

By the way, what Internet marketer has
used this technique the most?

By a wide margin I'd say it's Joe Vitale!


Write a review of a high traffic website.

Contact the webmaster and offer the free
use of your review (in whole or in part) in
return for a backlink.

Use keyword rich anchor text
in your backlink.


Develop niche website software where
the user must leave intact a small
notice that links to your website.

LMA uses this concept. Over time
Duncan Carver, the originator of
LMA, is likely to have hundreds of
thousands of websites linking to his
chosen website or sites through their
use of LMA.

You must give this tactic some deep
thought and try to come up with
suitable software that would be
installed on a user's website.

All you have to do is come up with
the IDEA.

You can always go to an appropriate
website and hire a programmer to
develop the software for you such as:


The return on investment could be

Be sure to have a Confidentiality
Agreement prepared, that interested
parties have to sign and return to
you before you reveal your software


Make sense??


Develop software that can be downloaded
free from your website, and have download
websites list it and link to it.



Also, post to forums, blogs, and
newsgroups to alert them to your
software and state anyone can link to it.

As an alternative you may have the software
resource, to be used exclusively at your site,
(no download function).

By the way, do you think it would be a
good idea to make the linking text keyword
rich?? (lol)

Remember to vary the suggested anchor
text as you post notices around the net.


Be Interviewed!

Complete with backlinks to your site or
sites, of course.

Use your imagination. Radio, TV,
print media, ezines, even an email


Join associations or trade groups within
your industry. Make sure their online sites
have good page rank and have backlinks to
their members websites.


B2B websites should have contract language
that specifically requires a backlink in pages
that have already been indexed by search
engines. This contract language should apply
to all:

  • partners
  • subcontractors
  • suppliers or vendors
  • resellers or affiliates


Host a Top Site

You will need a cgi program.

"Top Sites" are a ranking system. Websites
that sign up with your "Top Site" are given
a text link or button with their id, and
they post this link to you on their site.

The more visitors the website sends to you,
the higher it ranks. You know which sites
send traffic due to the cgi script and the
imbedded id.

A source for scripts:



Host a web ring.

All the links on every Web ring banner point
to your site and redirect to member sites.

You will need a script to host your web ring,
and a sources is:



Use paid link text advertising.

Placing paid text link ads on high traffic
websites that have a theme directly related
to your website is a powerful strategy when
used in combination with the above link
building strategies.

Below are two good sources that have two
different processes for you to achieve
this goal:

Text link ads through an auction process.

Direct placement of text link ads.

Trade One-Way Text Link Ads that are
Relevant and Human Edited.



Get backlinks from these 100 top rated websites:


As part of your link popularity strategy you
should make it a goal to get an incoming link
from at least several of the sites listed in the
100 top websites.

Devise a strategy so that something you
produce, an article, press release, etc.,
is picked up and linked to by one of these
highly rated sites.

You can always benefit from news or media
backlinks, but otherwise seek backlinks from
theme related websites.

Knowledge that you gain from an authoritative
source such as Publicity Pro Newsletter (see
Secret #21) should help you get backlinks
from these high profile sites.


(38-44) Reciprocal Links


Use existing link partners and online ezine
archives as sources for reciprocal links.

Search the resource pages and link directories
of sites that already link to you. Seek links
with high quality websites that would offer
high value to your website visiters.

Do ad swaps with ezines that have an online
archive of past issues.
Naturally, in your
ad you will have an url leading to your own

Of course your ad will include anchor text
rich in appropriate keywords!


Find quality websites with this link

Reciprocal Link Exchange

Take this step once you have installed
LMA and are ready to request reciprocal

If you have other link management software
in place, fine, but you should have a defined
procedure for adding and maintaining links.

This exchange, originates from Ken Evoy of
SiteSell.com, so you know it is a highly
valuable asset. A good place for quality
reciprocal links.

Also, take advantage and download the free
ebook, Make Your Links Work, while you are
on this site.


Sign up with these 4 additional link
exchange programs:

First a point of clarification:

Your primary goal in using these exchanges
is to find useful and valuable info and
resources for your website visitors. A
by-product of your listing valuable websites
is increased link popularity.

So link to quality websites!

Valuable directory of quality websites
that trade reciprocal links with other

Join this human-compiled directory that
lists websites who actively swap links.

Your referring page will need to have
a page rank of 5 since that is the
minimum required by this exchange.

This is a free-to-join coop advertising

You exchange text links within this network
on regular web pages not inside link

Highly recommended!


This program emails willing reciprocal link
partners to your inbox.

Taking advantage of these programs
should be a very productive use of
your time, because the other program
members have joined with the specific
intent of developing reciprocal links.

Be selective!

Approve links to quality sites that
have a similar theme to yours or offer
goods or services you know your website
visitors would be interested in.


I'll be the first to confess that I was
on the Internet for five years before I
knew that there was such a thing as The
Google Directory ?!?

You can use this directory to find websites
with a high page rank and request reciprocal
links with appropriate sites.

Check out the Google directory at:

Google Directory

If you locate the category or theme of the
websites you want to target, they will be
listed with the highest Page Rank (PR)
websites at the top of the list.

Most of the sites near the top of the list
will be PR4, PR5 or higher. These are the
websites to target as priorities for
reciprocal links.


Obtain reciprocal links from websites that
are linking to your competitors.

(A)Determine which websites are your
main competitors. Make up a list.

(B)Sign up with Google alerts to determine
who is linking to your competitors.

(Due to technical difficultuies you may have
to "copy and paste" this url to bring the
site up).

Enter link:www.yourcompetitorsurl.com
in the "Search terms" box.

For "Type" choose web.

For "how often" choose once a day.

Be aware that you can use multiple
queries and keep tabs on multiple

This is easily done by adding an "OR".
For example:

link:www.xyz.com OR link:www.abc.com
OR link:www.roi.com

(C)Request a reciprocal link from suitable
sites that link to your competitors.

These requests should have a
high success rate
since you know
for sure the target sites are actively
adding links.


Find theme related websites that offer
reciprocal links.

Yahoo search engine

Your search inquiry should look like this:

"Submit a link" + "Your keyword goes here"

So a request for websites based on the
keyword phrase "link building" would look
like this:

"Submit a link" + "link building"

Be sure to include the quotes.

You can use other phrases instead of
"submit your link" including:

  • "add your site"
  • "submit a url"
  • "add a url"
  • "add a link"

This is a sound technique to use for
niche or mini sites, because it can
be very hard to get search engine traffic
for a mini site.

Add the link to your site first, then
invite the reciprocal link.


Exchange teaser articles with other webmasters.

What"s that??

A teaser article is one that has been cut
short, and the reader has to go to another
location, like your website, to finish reading
the article.

If you get a few teaser articles on high
traffic, high PR websites, you will get two
huge benefits:

  • free targeted traffic
  • improved link popularity.
I don't have to lecture you about how much
more valuable targed traffic is than random
website traffic.

Obviously, you want to tease an article of
yours that is relevant to your website content.

You should tease both articles in the exchange.

By tease I mean deciding where the cut off
point should be. In other words do all the
work and present a completely done package
to the other webmaster.

Of course, you will have keyword rich anchor
texts for both links (yours and the other
webmasters links) as part of the package.
And you will explain the value of keyword
rich anchor text to your reciprocal partner.

Lastly, make the links open in a new window.

Tease outstanding articles and you will
definitely see positive results with this

Final Thoughts

Implementing all these secrets will take a long
time and considerable effort.

Therefore, break the overall task down into
several small manageable steps (mini-goals)
that you can meet by a series of specific dates.

The time management resource detailed in
Secret #11 is a powerful force that you
can apply to maximize the tremendous impact
you should get from following these link
building strategies.

Start Right Now!

Best of success!

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